Know about right steps to attend as an exhibitor in a trade show, for event organizers.
It’s time to exhibit and we need to organize whole project and features. We just need to follow right steps to reach success.
PRE-EVENT TIME LINE: Pre-event preparations should be started three to four months prior to the event. That doesn’t mean you should send everything all at once. A well-timed, multi-touch campaign will ensure plenty of traffic at your event.
PRE AWARENESS CAMPAIGN
Attendees won’t know you are going to be at an event unless you tell them. 76% of attendees plan their booth visits in advance. Likewise pre-event promotions have proven to increase booth traffic by 30% awareness Campaign.
DESIGN NOTE: Design a direct mail piece that stands out. A 2004 study by the Direct Marketing Association found that dimensional or lumpy mail elicits a response rate that is 50% better than traditional flat mail.
Following phases talking about marketing strategies to increase awareness will be posted next.